I wasn't invited
This is the first email I’m sending to this list. If you’re reading it, thanks for not unsubscribing to a list you forgot you were on.
I’m Kris. I run Hidden Jam ⛵
You probably ended up here because you looked at one of our trips at some point and didn’t book, or booked and came back, or know me from somewhere on the internet. Either way, hi. Please DON’T UNSUBSCRIBE (YET) 🏄
Five people from five countries flew to Paris for each other. I wasn’t invited.
I know, right?
Last October we ran a trip in Montenegro 🇲🇪 15 people, 7 days, a boat, too much rosé
6 (!!!) months later - in April - five of them flew to Paris on their own money. From New York, Lisbon, London, Belgrade, and Berlin. Alex, Kat, Sam, Anna and Ann had birthdays two days apart and nobody wanted to celebrate without the others.
(Yes, Anna and Ann. No, I didn’t mix them up. Their mothers did.)
I wasn’t there. I found out from IG 📸
First thought: why isn’t my birthday in April.
Second thought: this is the thing I can’t put on a landing page.
Fifteen strangers don’t fly into Paris for each other because a trip was “curated.” They fly because the people on that trip were right for each other. That doesn’t happen by accident, it happens because we don’t let you just buy in.
Which brings me to Biarritz 🌊
July 8–12. Surf trip. From €2290. 4 spots left.
It’s my place. Old money and a surf town pressed into the same five streets. A villa, a chef, surf lessons every day, including if you’ve never stood on a board. Basque cider — you pour it from above your head, don’t ask.
I’m going myself.
Sign up here → https://hiddenjam.co/surfing-biarritz
To join, you get on a 15-minute call with me or Elena (remember, Elena?). It’s not an interview, it’s a vibe check. Everyone said I was crazy to do this at scale. I still do it because the Paris-dinner-in-April is what we’re actually selling, and it only works if the room is right.
Running a travel company is fun. It’s also constantly on fire. Last month we rerouted a whole trip because of a pod of orcas in Lisbon. I’ll tell you that one next time.
Hit reply if Biarritz isn’t your thing and tell me what is. I check every one. Ask Cami - she sees me replying at 11pm.
Kris
P.S. If someone forwarded this and you want to stay on the list, hit subscribe. If you don’t, pretend you didn’t see it.